ACN’s ”Above the Fold”

Celebrating 100 Years

The Ag Communicators Network is celebrating 100 years of serving the ag media industry. In this episode, AAEA President Gil Gullickson, and past presidents JoAnn Alumbaugh and Gregg Hillyer reminisced about their early days with the association. The trio highlighted several of AAEA’s greatest accomplishments and emphasized that good storytelling always has been and will remain central to the ag media industry.

The Ethics of Branded Content

Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode, Justin Davey, the Editorial Content Director for the Meredith Agrimedia Custom Studio and Greg Horstmeier, Editor-in-Chief of the Digital Newsroom at DTN, share the processes their companies use to ensure readers know when content is supported by advertisers.

Writing Technique with Gil Gullickson

Today we sat down with Gil Gullickson, AAEA President, and talked about the writing technique he used in his award-winning article, Yours, Mind and Ours, the 2020 International Federation of Ag Journalists AgTech Reporting Award. Read more about this award winning article here, www.agcommnetwork.com/gil-gullickson-of-the-us-wins-ifaj-agtech-reporting-award.

Adapting to Change

Media businesses are having to adjust to a “new normal” amidst the coronavirus pandemic. In this episode, Progressive Farmer Editor in Chief, Gregg Hillyer, Chuck Zimmerman of ZimmComm New Media and Barb Anderson, a freelancer who owns Anderson & Associates, share how they have adapted their business models in response to COVID-19 while offering tips for forging ahead. 

Crisis Communications

The coronavirus pandemic has changed agriculture and reporting on the industry in ways that could not have been predicted. In this episode, Amy Philpott, a crisis communications and reputation management expert from Watson Green shares her insights for sharing agriculture’s story during these uncertain times. Learn how you can continue reporting and gathering resources like photos for stories despite social distancing and rapidly changing situations.

2020 AAEA Awards Update

The Ag Comm Network Podcast is back after a short hiatus with new podcast host, Katie Navarra.

In today’s episode I sat down with Joy Carter Crosby of the Georgia Peanut Commission and Awards Committee Chair and Pam Caraway of Syngenta and MarComm Awards Chair, and discussed the exciting changes coming this year to the Ag Comm Network’s annual awards program.

The biggest changes to this year’s awards program are the new online submission process and the addition of the Master of Communications program to the MarComm Awards program.

The awards program is scheduled to open March 20 and will close May 8. Be sure you have renewed your AAEA membership for 2020 to be eligible to participate.

 

Everybody is a Communicator with Shay Foulk

Shay Foulk is a communicator. He connects and tells real stories through podcasting, photos, and writing. His perspective as a farmer veteran, agronomist, seed salesman, and consultant in the agriculture industry has led Shay to provide value for others through content creation. In this episode, Shay shares how to be an effective communicator, why you should be active on LinkedIn, how there’s no market saturation for telling your story, and so much more!

 Follow Shay on LinkedIn and listen to his podcast – Ag View Pitch.

The Power of a Network with Amy Roady

Today on the podcast, Amy Roady of Illinois Soybean Association shares powerful insight into her role as director of communications for a membership association. From budgeter to communicator, Amy wears many hats in her role, and she shares stories of how not one day is the same in her profession. In this episode, Amy also shares why you should find volunteer opportunities that fit your skill set, how communicators can stay up to date on emerging media trends, about how associations have the influential power to connect professionals and build relationships, and so much more. This episode is packed with takeaways for all ag communicators – no matter their profession!

 You can follow Amy on Illinois Soybean Association’s website, on Twitter, and Instagram!

Behind the Story – “Farm like Pharaoh” with Bryce Knorr and Mike Wilson

This past summer at Ag Media Summit, “Farm Like Pharaoh” took home the prestigious award of “Story of the Year” in the AAEA communications contest. “Farm Like Pharaoh” is a story that gives farmers help in the long-term planning of a boom-and-bust industry. Bryce Knorr and Mike Wilson discuss how this story evolved into what it is today and how it fits into the editorial mission at Farm Futures. They share what makes this story strong and how structure is key. They offer advice on how to co-author and write with a team while also writing with your own strengths. We talk about the art of storytelling itself and Mike and Bryce share what makes a good story and their advice is gold! You can follow their work through the Farm Futures website, Facebook, and Twitter. Grab a notebook and a pen and tune in! 

So You Have Podcast, Now What? with Sara Steever

Your guests are lined up, topics are planned out, and you’re ready to hit that record button. But how can you take your podcast to the next level? Recorded live from Ag Media Summit in Minneapolis, Sara Steever, president of Paulsen Marketing and host of the Spark:Careers in Agribusiness podcast, and Kelsey Litchfield, host of the Ag Comm Network Podcast, will share their best podcasting practices. They will share how to promote your podcast, attract new followers, repurpose content from episodes and bring in those sponsors! Click here to download our presentation slides and follow along during the episode. If you have follow-up questions, connect with Kelsey and Sara below!

 

Follow Kelsey:

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Follow Sara & Paulsen Ag:

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