For the first time in two years, AAEA Members and special guests will meet in person at the Ag Media Summit in Kansas City, Missouri! The conference will take place at the Loews Hotel, July 31-August 4. On this episode of the Ag Communicators Network Podcast, AMS Steering Committee Chairwoman Jennifer Carrico gives us a sneak peek at some of the event's highlights, including new conference sessions, key networking meet-and-greets and exciting ceremonies and celebrations! Stay tuned!
It’s been just about a year since most of us have had a chance to gather for a group event. Uncertainty still remains as to if, and how, in-person meetings will take place. In this episode of the Ag Communicators Network Podcast expert event planner Tina Bowling shares how her clients are planning events for the coming year. Tina is the president of Innovative Association Management Solutions (IAM Solutions) and is the new conference manager for the Ag Media Summit.
What’s in a name? Everything. Award-winning photographer Katie Knapp talks about how she chose her business name – The Ag Photographer—and used a branding consultant to refine her business. In this episode of the Ag Communicators Network Podcast, Katie shares her insights on why freelancers need to establish a brand—a message that is deeper than a logo and a website.
Katie’s COVID photography project
The Ag Communicators Network is celebrating 100 years of serving the ag media industry. In this episode, AAEA President Gil Gullickson, and past presidents JoAnn Alumbaugh and Gregg Hillyer reminisced about their early days with the association. The trio highlighted several of AAEA’s greatest accomplishments and emphasized that good storytelling always has been and will remain central to the ag media industry.
Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode, Justin Davey, the Editorial Content Director for the Meredith Agrimedia Custom Studio and Greg Horstmeier, Editor-in-Chief of the Digital Newsroom at DTN, share the processes their companies use to ensure readers know when content is supported by advertisers.
Media businesses are having to adjust to a “new normal” amidst the coronavirus pandemic. In this episode, Progressive Farmer Editor in Chief, Gregg Hillyer, Chuck Zimmerman of ZimmComm New Media and Barb Anderson, a freelancer who owns Anderson & Associates, share how they have adapted their business models in response to COVID-19 while offering tips for forging ahead.
